Company Overview
iQIYI, Inc. (Nasdaq: IQ) (“iQIYI” or the “Company”) is a leading provider of online entertainment video services in China.
Our platform combines creative talent with technology to foster an environment for continuous innovation and the production of blockbuster content. We produce, aggregate and distribute a wide variety of long-form videos, micro dramas and other video content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. With in-house studios spearheading our original content production, we are home to many acclaimed original drama series and variety show franchises, and have successfully serialized our original content into blockbuster sequels to accumulate and amplify IP value overtime. Through our curated premium content, iQIYI has built a massive user base and developed a diversified monetization model including membership services, online advertising services, content distribution, online games, talent agency, experience business, etc.
For long-form videos, we pride ourselves in establishing a track record of producing blockbuster original content. Our original content titles include popular drama series, such as Drifting Away (漂白), Feud (临江仙), Coroner’s Diary (朝雪录), The Thriving Land (生万物), Strange Tales of Tang Dynasty III To Chang’an (唐朝诡事录之长安) and The Punishment (罚罪2), all of which broke our internal 10,000 iQIYI popularity index score ; popular variety shows, such as the multi-season The Rap of China (新说唱), Become A Farmer (种地吧), and The King of Stand-up Comedy (喜剧之王单口季) ; high-quality movies, such as The Shadow’s Edge (捕风追影) and Clash (冲·撞), ; and popular Children's content and animations, such as the multi-season Deer Squad (无敌鹿战队) and The Great Ruler (大主宰). We also adapt video IP into multiple entertainment products, such as online games, IP-based consumer products, and offline experiences.
In addition to original content, we also provide users with a selection of professionally produced content that is produced by and licensed from third parties. Leveraging our expertise in content selection, we have successfully debuted well-received titles such as the drama series A Dream Within A Dream (书卷一梦), We Are Criminal Police (我是刑警), A Journey to Love (一念关山), A Lifelong Journey (人世间), and the variety show Keep Running (奔跑吧).
Since 2024, we have been enhancing our content offerings by strategically integrating micro dramas and micro animations to complement our extensive long-form content portfolio.
We also offer a broad base of other video content with all kinds of genres, formats and running times.
Technology is the bedrock of our products and services. We utilize AI technology to drive our entire business, including video content creation, purchase, production, tagging, distribution, monetization and customer service, to achieve automation and intelligence in the entire business process. Our advanced technologies facilitate better content production, enhanced operation efficiency and superior user experience.
We are scaling our IP-centric ecosystem by expanding from online to offline, from domestic to overseas markets, and leveraging AI to revolutionize content creation and consumption.
We have developed diversified monetization model. We generate revenues through membership services, online advertising services, content distribution, and a suite of other monetization methods. Our monetization model fosters an environment for high-quality content production and effective content distribution on our platform, which in turn attracts a large and highly-engaged user base, creating a virtuous cycle.